ABOUT US

We are specialists in creating public celebrations, iconic events and innovative experiences.

Founded in 2006, AGB have conceptualised and produced events across Australia, Asia, Europe and the United States.

From the visual storytelling of Vivid Light Sydney, the Lights of Boston, the Lights of Christmas and Macquarie Visions; to government initiatives OzFest Delhi and Canberra’s Centenary celebrations, AGB delivers on all creative and production elements.

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  • “AGB have re-energised the way our city celebrates Christmas through imaginative storytelling for all.”

    Katrina Lee | Director Catholic Communications
  • "It was a great experience for us to present AGB Events in India and we hope you found the experience enriching and memorable"

    Kathryn Deyell | First Secretary, Public Diplomacy, Co-Creative Director, Oz Fest
  • "I wanted to take the opportunity to thank you for the vital role you played in what has been a highly successful Vivid Sydney "

    Geoff Parmenter | Events NSW

THE TEAM

A team of event specialists providing
creative, production and project management services to meet community, business and government objectives.

Anthony Bastic

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Principal and Creative Director – AGB Events
Festival Director, Light – Vivid Sydney
Director – Australian Garden Show Sydney

Anthony Bastic is a global leader in event innovation.
Anthony’s acute understanding of what an audience is seeking and his ability to conceive and deliver events that exceed expectation is unequalled. From initial concept to ongoing internationally recognised events, Anthony has bought to life numerous events in several countries.
The Vivid Sydney Light Walk was conceived in 2009 and has grown to become one of the most successful annual public events on the Sydney calendar.  Anthony also created the annual Lights of Christmas projections – a two week long, evening celebration of the essence of Christmas – another public event that regularly breaks attendance records and is now firmly part of a Christmas tradition for Sydneysiders and visitors.

Before establishing AGB Events, Anthony held many positions in the Events and creative industry including Public Programs Manager for the Sydney Opera House from 1997-2000, Creative Director for the Sydney 2000 Olympics Live Sites, Creative Director, City Festivities for the 2003 Rugby World Cup, Event Director 2006 Melbourne Commonwealth Games, responsible for the planning and management of the Royal Visits, Cultural Programs Manager Centennial Parklands and Protocol and Events Manager, Sydney City Council.

Rachel Hurford

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General Manager
Rachel has over 20 years experience in the events industry with a reputation for the successful creation, development and delivery of major public events and celebrations.

Rachel has extensive people and project management experience, successfully leading large multi-discipline teams. As Director of Our Bridge, the Sydney Harbour Bridge 75th Anniversary Celebrations, awarded National Event of the Year, Rachel led the development and implementation of the creative, strategic, marketing and operational visions for the event.

Rachel has proven relationship and stakeholder management expertise and an established network of event industry stakeholders, both commercial and government. In her last role at the NSW Department of Premier and Cabinet she was focused on issues management, providing expert strategic advice and briefings to government on special events.

An energetic, supportive and creative leader, Rachel has built cohesive delivery teams from disparate groups of stakeholders to deliver complex projects such as Oprah Winfrey’s Ultimate Australian Adventure in 2010 and the inaugural Crave Sydney in 2009 for Events NSW.

Rachel is an effective communicator at all levels of management with strong presentation skills and media spokesperson experience. She is versatile, thrives on challenges and has the ability to move comfortably from the big picture to the detail.

Tara Davies

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General Manager
Tara works closely across the business and financial elements of AGB Events ensuring effective processes and operations are undertaken by the AGB Events team and projects. From the initial concept, financial and human resource management, project development to exploring new business opportunities, Tara is across every detail to make sure projects and events are delivered to the brief and over-deliver on client, sponsor and audiences expectation.

Sarah Robertson

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Vice President
Sarah heads up AGB’s New York office. Sarah has extensive international experience from working with fashion label icon Ralph Lauren in New York City to working with the City of Boston on the Lights of Boston to acting as Senior Producer for Vivid Sydney Light, overseeing all production elements and ensuring the successful delivery of the world’s largest light festival since 2013.

She has produced and delivered large-scale public events for both government and corporate clients, including Lights of Christmas 2014 – 2016, Australian Garden Show Sydney 2014 – 2015, Lights of Boston 2015, Vivid Light 2013 – 2016, Australian Paralympics Farewell to Rio 2016 and more.

An extremely personable team member, Sarah excels in working directly with clients, stakeholders, artists and suppliers.

With an uncanny eye for detail, and professional dedication, Sarah helps bring to life every aspect of our events.

Giles Westley

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Artistic Director
Giles Westley is Australia’s leading large-scale lighting creative projection artist.

With a background in architecture, photography, film, design and lighting, Giles draws on a diverse skillset to deliver concepts that are creatively brilliant and technically perfect – right down to the last pixel.

Leading a team of design, animation and 3D mapping experts, Giles uses visual symbolism, metaphor, and sound to create narratives that cross cultural and language divides, bringing unity and understanding to each of his projects.

Giles believes these opportunities should not just ‘wow’ people but enrich their understanding and appreciation as well.

Gina Tyler

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Accounts
Gina has extensive experience and knowledge of corporate and small business accounting management as well as the particulars of event accounting. As the head of the accounts department, Gina is an integral part of our team and is critical in the planning and delivery of all of our projects.

Jasmin Rather

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Production Co-ordinator
Jasmin is a graduate of one of Sydney’s leading Creative Industries Colleges, majoring in Entertainment Business Management. With a passion for art and public events Jasmin provides a personalised approach to AGB’s clients, artists and suppliers, dedicating her growing range of skills to the production, event management and creative services.

Jasmin has played a key role in the delivery of Vivid Light 2015 & 2016, the world’s largest light festival, as well as Lights of Christmas 2015. Jasmin used this experience and knowledge and led the production team in successfully delivering the first light festival in Alice Springs, Northern Territory, entitled Parrtjima – A Festival in Light this past September.

SERVICES

EVENT CONCEPUALISATION
AGB Events specialise in conceptualising successful events. Starting from an initial idea, through to creating a growth strategy for ongoing viability, our events satisfy audience needs, exceed their expectations, and are talked about long after the lights go out.

CONTENT CREATION
No matter what size your event, the presentation of the event concept plays a vital part in the success of the experience. Every aspect of an event’s content is considered and executed in detail by our team of content specialists.

EVENT PRODUCTION
Having over 25 years experience in event production means there are few challenges that we have not seamlessly overcome. Smooth execution of all practical aspects of any event – from an intimate beachside breakfast to a globally recognised sporting event – you are in the trusted hands of our team of experts.

3D BUILDING PROJECTION
We combine the unique talents of Australia’s best digital projection creative with a team of animators, designers and 3D digital artists to create unforgettable experiences. Using globally recognised buildings, our projections breathe beautifully unexpected life into public spaces.

STORYTELLING
Narrative has long been used to connect people and understand humanity. We work closely with historians and experts to interpret and bring to life stories that are relevant to the event and that resonate with large audiences from diverse backgrounds.

CREATIVE PROGRAMMING
We have extensive experience in developing and curating creative programs for high profile events. Our unique understanding of audience, space and impact, means our innovative programming creates extraordinary events and over-delivers on audience experience.

+61 (2) 8302 3800

Suite 4.07, 46a Macleay Street 
Potts Point, Sydney, Australia

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